About Us
A family journey built on trust, quality, and care.
Our Story
The Story That Led Us Here
For over 50 years, our family has been silently weaving the essence of Raksha Bandhan behind the scenes — supplying loose, without name, white label rakhis to some of the biggest wholesalers and well known brands across India. The rakhis you’ve tied over the decades may have carried someone else’s label, but the craftsmanship was always ours.
As time passed and our expertise grew, we realized it was time to step into the spotlight. That’s how Advait Rakhi was born — not just as a brand, but as a tribute to quality, design, and the emotion behind every thread.
What started with just rakhis soon extended to packaging that people started loving just as much. Slowly and steadily, Advait Rakhi reached retailers and wholesalers across India, and people started recognizing us by name — not just the product. But we didn’t stop there.
We saw the online rakhi market booming-- And noticed rakhis being sold online were often overpriced, and the quality didn’t match the value people were paying. We knew we could do better. Much better. And so, we launched Advait Rakhi's official website, cutting out the middlemen, and bringing our factory-grade premium rakhis directly to you — with honest pricing and unmatched quality. At Advait Rakhi, the rakhi itself is the hero — because we truly believe that the heart of Raksha Bandhan lies in that one sacred thread. Advait Rakhi — born in Vadodara, Gujarat, built on trust, and designed for the bonds that never break.
Why Adavit?
What Makes Us Special
Legacy of Trust
Serving generations since 1978
Artisan Made
A story, handwoven with care.
Premium Quality
Threads that last, designs that shine
Simple. Honest. Seamless.
We believe celebrating love shouldn’t be complicated. With Advait Rakhi, every step is easy, thoughtful, and full of heart — just like the festival itself.